By now you’ve probably all seen Method’s amazing job on the latest Halo 3 spot. It’s getting pretty heavy airplay, and Method’s work stands up to repeat scrutiny very well (as usual).

Just to clear up any misconceptions: the spot is not 100% CG. Method worked with MJZ’s Rupert Sanders and figurine modeler Stan Winston to create a scene populated by over a 1000 characters. For more info on the technique involved, jump down to the Making Of section below.

What I find interesting about the diorama approach has less to do with execution and more to do with Microsoft and agency T.A.G./ McCann Worldgroup’s thinking behind the project. As the level of realism in games reaches ever higher, game advertising is starting to get interesting.

This entry was posted on Tuesday, October 2nd, 2007 at 2:42 pm and is filed under Motion Graphics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.